The Ultimate Products That Defined the 1960s
11. The Mousetrap Game is available from Ideal Toy Company.
The Penney Company is the retail location for the JC Sears Ideal Toy Company. * Original Cost: $3.99 The Mousetrap Game from Ideal Toy Company made catching a bothersome rodent an exciting chain reaction of enjoyment. By moving multicolored pieces along a board, players built a Rube Goldberg machine piece by fun piece. Anticipation grew with every turn, waiting for the right opportunity to set the trap.

12. The Beatles' "Yellow Submarine Toy"
The sale took place at Woolworths and Sam Goody Company, under license. * Original Cost: $2.99 With the Beatles' Yellow Submarine Toy, children were able to explore the magical realm of Pepperland, right out of the trippy 1960s. This toy was more than just a copy; it was a tool for creative exploration, encouraging fans to explore the limits of their imaginations with their beloved Fab Four.
